DuPont Advion® Ant Annihilation debuts at PestWorld 2007, the industry’s largest trade show, receiving a tremendous reception by attendees
Portland, Maine, October 24, 2007—The VIA Group announced today that it has launched the video game DuPont Advion® Ant Annihilation for DuPont Professional Products. The game marks the launch of Advion ant gel, the latest product DuPont has launched under its Advion brand name. DuPont is a science-based company focused on creating sustainable solutions essential to a better, safer, healthier life for people everywhere. DuPont Professional Products brings the company’s 200-year tradition of science and innovation to the pest and green industries. DuPont Advion Ant Annihilation made its debut at PestWorld 2007 in Orlando last week.
“DuPont is at the cutting edge of introducing new chemistry and products in this category,” said Tim Beidel, VIA’s interactive development director. “We wanted to create an experiential marketing tool that would reflect the innovative nature of the DuPont Professional Products brand. The initial results have been phenomenal.”
Access DuPont Advion Ant Annihilation at: http://www.vianow.com/company/portfolio/dupont.html
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About DuPont
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food, building and construction, communications, and transportation.
The VIA Group
Founded in 1993, VIA is an agency with a long track record of helping companies grow by solving their toughest marketing, branding and advertising problems. The bigger the challenge the happier we are. Current clients include TD Banknorth, LoJack, Maidenform, Monster, DuPont, HP Hood, Dunkin’ Donuts, New York Academy of Sciences, Silverstein Properties, Analog Devices, PTC, Arrow International and CBS RADIO, who are served from offices in Portland, Maine; Boston; and New York City. More information is available at www.vianow.com.