A world leader in glass and building products selects VIA after competitive review
Portland, Maine, August 9, 2007 – The VIA Group announced today that it has been selected by Guardian Industries Corp. (Guardian) as its international branding agency of record. Headquartered in Auburn Hills, Michigan, Guardian is one of the largest global glass producers. The company is also a tier-one automotive glass and trim supplier and a leading manufacturer of fiberglass insulation and distributor of building materials. Guardian operates on five continents.
VIA secured the business after a competitive review. The scope of work will include branding strategy, research, public relations, advertising, media planning and interactive. The account will be managed out of VIA's Portland office. Work has begun with a research phase just completed.
"VIA's unique and candid analysis solidified our decision to name them our global branding agency," said Earnest Thompson, Guardian director of Marketing & Brand Management. "We could see that they have an in-depth, strategic understanding of our business, our customers and our marketing needs. We like the way they think."
"International in scope and an industry leader, Guardian is exactly the type of company that VIA enjoys doing business with," said John Coleman, VIA's CEO and founder. "Guardian's long-standing commitment to innovation in products and services offers tremendous opportunity for continued growth. We look forward to providing our full scope of services and growing with the company. We are honored to have the opportunity to work with them."
Guardian
Guardian is a diversified global manufacturing company headquartered in Auburn Hills, Michigan, with leading positions in float glass, fabricated glass products, fiberglass insulation and other building materials for commercial, residential and automotive markets. Through its Science & Technology Center, Guardian is at the forefront of innovation including development of high performance glass coatings and other advanced products. Guardian, its subsidiaries and affiliates employ 19,000 people and operate facilities throughout North America, Europe, South America, Asia, Africa and the Middle East. Visit www.guardian.com.
The VIA Group
Founded in 1993, VIA is an agency with a long track record of helping companies grow by solving their toughest marketing, branding and advertising problems. The bigger the challenge the happier we are. Current clients include LoJack, Maidenform, TD Banknorth, Monster, HP Hood, Uno Chicago Grill, Dunkin' Donuts, Analog Devices, Arrow International, Silverstein Properties, and CBS RADIO, who are served from offices in Portland, Maine; Boston; and New York City.
Contact: Rob Gould Amy Hennes
The VIA Group Guardian Industries
207-221-3000 248-340-2109
rgould@vianow.com ahennes@guardian.com