VIA selected to design international marketing program for the world's leading sports lifestyle brand
Portland, Maine, July 11, 2007 –
The VIA Group announced today that it has been selected by PUMA, the world's leading sports lifestyle brand, to design in-store marketing materials for PUMA retail stores around the globe. The assignment comes on the heels of a string of wins for VIA from major national brands in the last year including Maidenform, Monster, Uno Chicago Grill, DuPont and HP Hood.
"PUMA is at the cutting edge in footwear, accessories and apparel," said John Coleman, VIA's CEO and founder." The brand truly reaches young people and naturally speaks their language. We are ecstatic to have this opportunity to work with them to continue in their tradition of moving audiences with innovative, high impact marketing."