VIA Awarded Creative Duties After Competitive Review
Boston, January 29, 2007 – The VIA Group announced today that it has been selected by Uno Chicago Grill for creative duties following a competitive review. VIA’s first assignment is to create a 30-second TV spot that will be part of a branding campaign. The spot is scheduled to begin airing in the Boston market at the end of January.
Uno Restaurant Holdings Corporation, with worldwide headquarters in Boston, Mass., is the world’s only full-service, casual dining restaurant with Original Chicago Deep Dish Pizza and a full-range, high-quality grill menu. Uno Chicago Grill restaurants are located in 30 states, the District of Columbia, Puerto Rico, South Korea and the United Arab Emirates.
“We are excited to have the opportunity to work with a national brand as dynamic and innovative as Uno,” said John Coleman, CEO and founder of VIA. “The casual dining category is extremely competitive, and this is the type of environment where VIA thrives.”
About UNO
Pizzeria Uno began in 1943 when Ike Sewell invented the Original Chicago Deep Dish Pizza. In 1978, Aaron Spencer gained Sewell’s approval to expand the concept to other markets. Spencer opened his first Uno restaurant in Boston the following year. In the mid-1990s, Uno broadened its concept to encompass favorite dishes that diners expected from a high quality, full-service restaurant. To expand the menu and meet increasing customer expectations, Uno completed a multimillion-dollar kitchen upgrade in its restaurants, installing sauté stations, grills and fryers, and invested heavily in the training of its front and back of the house staff.
The new Uno Chicago Grill locations are larger and feature a “Chicago warehouse” look that creates an inviting dining environment. These new prototype restaurants continue to generate above-average sales volumes. For more information on Uno, visit http://www.unos.com.
About VIA
Founded in 1993, VIA is an agency with a long track record of helping companies grow by solving their toughest marketing, branding and advertising problems. The bigger the challenge the happier we are. Current clients include Analog Devices, TD Banknorth, HP Hood, Twisted Tea, CBS RADIO, Kick Start, Silverstein Properties, Monster, Dunkin’ Donuts, Cleveland Clinic and Arrow International, who are served from offices in Portland, Maine; Boston; and New York City. More information is available at www.vianow.com.
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